Welcome to
Home of Living Brands
ome of Living Brands Limited is a focused group specialising in the sales and marketing of branded household durables. Our vast range of quality products consists of the best known local and international brands, which are either under licence or owned by us – so you always know that you’re getting world-class products.
Brands & Products
t Living Brands, our strength is in our partnerships. This is why, we choose to partner with reputable brands who share our value for excellence, efficiency and affordability – so your business can reap the rewards.
Please click on the brand below to be redirected to the relevant website.
*To register your warranty or view products, please click on the product brand.*
We at Home of Living Brands are passionate about:
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P – Passionate about our people, products and our customers
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A – Accountable to our customers, our consumers and to each other
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S – Speed of execution and resolution
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S – Simplified solutions enabling us to achieve our mission and vision
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I – Innovative thinking
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O – Open receptive and respectful interaction
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N – Noble (respect, honesty, trust, integrity)
1920
The Blaupunkt franchise was acquired
1960
The Sony franchise was acquired
1974
Named one of six companies licensed to manufacture Sony TV sets in SA
1980
Moved into small appliances - bought the HAZ and Westpoint brands
Held licence for Rowenta and Sunbeam brands
1991
Amalgamated Appliances (Pty) Ltd formed after the combination of the appliance interests of Malbak and Lion Match Limited (then a subsidiary of SA Breweries Limited)
Lion Match: Salton, Berda, Pineware, Rowenta
Malbak: HAZ, Tedelex Housewares, Westpoint
1993
Berda and Salton brands bought
1995
Acquired the Hoover licence
1996
Amalgamated Appliance Holdings Limited formed, and acquired 100% of Amalgamated Appliances (Pty) Ltd and Haz Products (Pty) Ltd from Tedelex Limited
1997
Malbak unbundling occurred
1998
Pace-Grandom, a market leading retail distributor of electrical accessories and lighting, was acquired
1999
Tedelex Trading (Pty) Ltd was acquired as a subsidiary of Amalgamated Appliance Holdings Limited, bringing the Santronics and Empisal brands with it
Salton Inc. acquired a stake in Amalgamated Appliance Holdings Limited
Acquired licences for Sansui, Pioneer, Toshiba, and Brother
2004
Tedelex acquired the Russell Hobbs and George Foreman licences, moved into the electrical accessories market
2005
Salton sold its 52.6% stake, and Steinhoff International acquired a 25.1% stake in Amalgamated Appliance Holdings Limited
2008
New management team undertook and successfully completed comprehensive restructuring process
Alan Coward (CEO) was appointed to the board in Feb 2008, Des Oliver (MD) in July 2008 and Murray Crow (MD) in December 2008
2009
The Bidvest Group acquired a 27.6% stake in Amalgamated Appliance Holdings Limited from Steinhoff International
2009-2011
Remington: Acquired the South African licence for Remington, the global leader and innovator of affordable hair dryers, flat irons/straighteners, electric shavers and other personal care products.
2010
Wiltshire StaySharp: Innovative design, superior materials and superb craftsmanship has been trusted the world over for 72 years and comes with a minimum of 5 years guarantee.
Exited the television business early 2010 – Tellumat took over the manufacturing facility from June 2010
May / June 2010 started our drive into Africa
Bruce Drummond appointed as CFO
2010-2011
Glass Touch Range: Russell Hobbs Glass Touch range brought to South Africa. This range encompasses the use of innovative touch control technology with a cool blue control panel display. Setting new standards in technology.
2011
ArtiFarti Range: Artifarti is born. This range is designed and developed by Home of Living Brands for the South African market to bring a new crockery range for style-conscious and trendy consumers.
Spectrum aquired was 2011
2012
Samsat and Aerial King aquired
2012
Secured the rights to Russell Hobbs in South Africa
2013
2 July 2013: Amalgamated Appliance Holdings Limited was acquired in full by The Bidvest Group and delisted from the JSE.
Contact Us
*Please note that these below locations will be moving soon
SERVICE DEPARTMENTS
JHB Service Department
70 Webber Street,
Selby
Johannesburg
Tel: (011) 490 9600
CPT Service Department
Unit 1 Maitland Business Park
Mowbray Road
Maitland
Tel: (021) 552 5161
DBN Service Department
510 Chris Hani Drive
(North Coast Road)
Durban
4001
Tel: (031) 303 1163
HEAD OFFICE
HOLB Building
Pineslopes Shopping Centre
Cnr The Straight and Witkoppen Road
Fourways, Johannesburg
Postal Address
PO Box 2207
Fourways
2055
AERIAL KING BRANCHES
Johannesburg
70 Webber Street
Selby
Johannesburg
Tel: 011 493-6204
Durban
510 Chris Hani Drive
(North Coast Road)
Durban
4001
Tel: (031) 303 1163
Pretoria
Shop 16, Eco Boulevard
270 Witch-Hazel Avenue
Highveld, Centurion
Tel: 012-9120200
Cape Town
Unit 1 Maitland Business Park
Mowbray Road
Maitland
Tel: (021) 552 5161
East London
71 Devereux Avenue,
Vincent,
East London
Tel: 043-7213190
Bloemfontein
22 Bree Street,
Hilton,
Bloemfontein
Tel: 051-9120012
Nelspruit
Unit 9 rapid business park,
10 Rapid Street,
Riverside Industrial Park,
Nelspruit
Tel: 013-912 0050
Home of Living Brands shall take all reasonable measures to protect the personal information of users and for the purpose of this disclaimer “personal information” shall be defined as detailed in the Promotion of Access to Information Act, Act 2 of 2000 (“PAIA”) and the Protection of Personal Information Act, Act 4 of 2013 (“POPI”). The PAIA and POPI Acts are available online at Acts | South African Government (www.gov.za)
