Welcome to

Home of Living Brands

H

ome of Living Brands Limited is a focused group specialising in the sales and marketing of branded household durables. Our vast range of quality products consists of the best known local and international brands, which are either under licence or owned by us – so you always know that you’re getting world-class products.

Brands & Products

A

t Living Brands, our strength is in our partnerships. This is why, we choose to partner with reputable brands who share our value for excellence, efficiency and affordability – so your business can reap the rewards.

Please click on the brand below to be redirected to the relevant website.

We at Home of Living Brands are passionate about:

values
  • P – Passionate about our people, products and our customers

  • A – Accountable to our customers, our consumers and to each other

  • S – Speed of execution and resolution

  • S – Simplified solutions enabling us to achieve our mission and vision

  • I – Innovative thinking

  • O – Open receptive and respectful interaction

  • N – Noble (respect, honesty, trust, integrity)

who-we-are1
History

1920

The Blaupunkt franchise was acquired

1960

The Sony franchise was acquired

1974

Named one of six companies licensed to manufacture Sony TV sets in SA

1980

Moved into small appliances - bought the HAZ and Westpoint brands

Held licence for Rowenta and Sunbeam brands

1991

Amalgamated Appliances (Pty) Ltd formed after the combination of the appliance interests of Malbak and Lion Match Limited (then a subsidiary of SA Breweries Limited)

Lion Match: Salton, Berda, Pineware, Rowenta

Malbak: HAZ, Tedelex Housewares, Westpoint

1993

Berda and Salton brands bought

1995

Acquired the Hoover licence

1996

Amalgamated Appliance Holdings Limited formed, and acquired 100% of Amalgamated Appliances (Pty) Ltd and Haz Products (Pty) Ltd from Tedelex Limited

1997

Malbak unbundling occurred

1998

Pace-Grandom, a market leading retail distributor of electrical accessories and lighting, was acquired

1999

Tedelex Trading (Pty) Ltd was acquired as a subsidiary of Amalgamated Appliance Holdings Limited, bringing the Santronics and Empisal brands with it

Salton Inc. acquired a stake in Amalgamated Appliance Holdings Limited

Acquired licences for Sansui, Pioneer, Toshiba, and Brother

2004

Tedelex acquired the Russell Hobbs and George Foreman licences, moved into the electrical accessories market

2005

Salton sold its 52.6% stake, and Steinhoff International acquired a 25.1% stake in Amalgamated Appliance Holdings Limited

2008

New management team undertook and successfully completed comprehensive restructuring process

Alan Coward (CEO) was appointed to the board in Feb 2008, Des Oliver (MD) in July 2008 and Murray Crow (MD) in December 2008

2009

The Bidvest Group acquired a 27.6% stake in Amalgamated Appliance Holdings Limited from Steinhoff International

2009-2011

Remington: Acquired the South African licence for Remington, the global leader and innovator of affordable hair dryers, flat irons/straighteners, electric shavers and other personal care products.

2010

Wiltshire StaySharp: Innovative design, superior materials and superb craftsmanship has been trusted the world over for 72 years and comes with a minimum of 5 years guarantee.

Exited the television business early 2010 – Tellumat took over the manufacturing facility from June 2010

May / June 2010 started our drive into Africa

Bruce Drummond appointed as CFO

2010-2011

Glass Touch Range: Russell Hobbs Glass Touch range brought to South Africa. This range encompasses the use of innovative touch control technology with a cool blue control panel display. Setting new standards in technology.

2011

ArtiFarti Range: Artifarti is born. This range is designed and developed by Home of Living Brands for the South African market to bring a new crockery range for style-conscious and trendy consumers.

Spectrum aquired was 2011

2012

Samsat and Aerial King aquired

2012

Secured the rights to Russell Hobbs in South Africa

2013

2 July 2013: Amalgamated Appliance Holdings Limited was acquired in full by The Bidvest Group and delisted from the JSE.

Contact Us

*Please note that these below locations will be moving soon

SERVICE DEPARTMENTS

JHB Service Department

70 Webber Street,
Selby
Johannesburg

Tel: (011) 490 9600

CPT Service Department

Home of Living Brands

Unit 7 Oude Molen Business Park
14 Oude Molen Rd Ndabeni
Cape Town

Tel: (021) 552 5161

DBN Service Department

12 Station Drive
Umgeni
4092

Tel: (031) 303 1163

HEAD OFFICE

HOLB Building

Pineslopes Shopping Centre
Cnr The Straight and Witkoppen Road
Fourways, Johannesburg

Contact Details

Tel: (011) 267 3300

Email: info@holb.co.za

Postal Address

PO Box 2207
Fourways
2055

AERIAL KING BRANCHES

Johannesburg

70 Webber Street
Selby
Johannesburg

Tel: 011 493-6204

Port Elizabeth

Building B,
Cnr Crawford And Robert Street,
North End,
Port Elizabeth

Tel: 041-4841624

Durban

12 Station Drive,
Morningside,
Durban
.

Tel: 031-3031163

Pretoria

118 Simarlo Rainbow Park,
Shop no 15, CNR Jakaranda & Edward Streets,
Hennopspark, Centurion

Tel: 010-5900699

*Cape Town

Unit 5 Oude Molen Office Park
Oude Molen Road, Maitland
Cape Town

Tel: 021-5525161

East London

71 Devereux Avenue,
Vincent,
East London

Tel: 043-7213190

Bloemfontein

22 Bree Street,
Hilton,
Bloemfontein

Tel: 087-9809989